Did you know the average user spends 28% of their Internet time on social media? In today’s world, that might not be a surprising statistic, given how prominent social media has become.
Social Media Post Strategy:
7 Steps to Follow for Every Post
Placing time, money, as well as effort right into developing a social strategy that doesn't obtain attention can feel like a waste of time.
Unfortunately, that’s because it is.
When you put a little bit more intending into the post you share, you can start seeing stronger results.
Placing time, money, and effort into developing a social strategy that doesn't obtain attention can feel like a waste of time.
Unfortunately, that’s because it is.
You can start seeing more substantial results when you put more intention into the post you share.
TO HELP YOUR EFFICIENCY RIGHT, HERE IS A 7-STEP CHECKLIST YOU CAN FOLLOW
Define the Profile of your Target Audience
A target audience is the people most likely to be interested in your service or product.
This is the starting point for creating efficient communication. Recognizing your readers is essential for picking the tone and the kind of web content you post.
- Analyze your products
- Create your target customer profile
- Investigate and define your audience
- Engage your audience
- Think outside the box
- Check out your competitors
- Focus on the problem that your business is trying to resolve.
Once you have identified your target market, you can plan and create content relevant to their interests. After that, it will be time to relocate to the next stage.
Find a Post Purpose
Each post doesn’t need to sell directly.
In fact, using conversations to get your audience engaged can be more effective than strictly selling.
-Nail Patel
Generate Interesting Content to
Share with your Audience
But if you're new to content marketing, where should you start?
Let’s review the key steps for this stage:
- Optimize your profile
- Define your Content marketing goal
- Research and understand your audience
- Do Keyword Research
- Check the overall quality of your content
- Use special characters and emojis
- Include visuals, illustrative images
- Start Building an Email List
- Conclude with a call to action that’s simple and clear
Find an Engaging Headline
"On average, five times as many people read the headlines than the body copy.” - David Ogilvy
Understanding the objective of your blog posts is an excellent beginning. Yet it isn't enough to obtain your audience engaged.
Your headline copy should be creative, catchy, and converting. Besides, the heading of your text holds a lot of power.
If it's magnetic, people will undoubtedly read the body. If it does not hook them, they'll leave.
So, how do you write a compelling headline:
- Keep it concise
- Write for your target audience
- Take your time
- Be smart
- Be specific
A catchy headline makes people take action.
Respond to Comments and Mentions
Social media is meant to be, first and foremost, social. That means that for it to benefit you substantially, you need to use it to connect with your target audience. In particular, you should intend to respond when users directly address you.
Replying to comments frequently needs an instant reaction to keep clients satisfied.
Your online reputation can depend on your replies and timeliness, if you don't mind. Also, this is a possibility for you to build a relationship and develop trust.
The concept is to practice making one-to-one connections with the people in your audience, welcoming new followers with an individual message, or reaching out to someone you value or admire.
And there are some enjoyable ways to do this quickly and easily: Say hi, share a GIF, or add some surprise and delight. Look for stories your clients and fans would enjoy reading and include them in your posting tool.
Follow Those who Fit with Your
Focus or Niche
Identify your strengths and interests and get to know your ideal customer.
Some people choose to follow a bit more strategically by connecting with those that share common interests.
With this, you can check out a new follower's bio or timeline to see if their social presence meshes with yours and afterward made a decision whether or not to return the follow.
Engage With Thought Leaders
Creating new connections is important!
There are thought leaders in every sector. Set aside time each day to engage with them, and find new people to follow.
Share advice, strategies, and more to help establish that partnership. You never know when they might require support.
Plus, engaging with thought leaders can help keep you on top of the latest trends in your market and also increase your authority.
Criteria for success
Deily
- Reply to everyone
- Check your mentions
- Monitor social media for keywords and phrases
- Schedule your updates for the next day
- Check out other social media profiles
- Curate content to share
- Follow back those who follow you
- Connect with one new person
Weekly
- Check your stats
- Engage with influencers
- Engage with partners
- Weekly goals check-in
- Hold a strategy session
- Attend events—chats, hangouts, etc.
- Update your social media
Monthly
- Perform a social media audit
- Goal-setting
- Come up with new experiments
Plan for the next month or more
Finally, What Makes for a
Best-Performing Post?
That can be totally up to you, depending on the stats that matter to you.
Measure what's functioned. Note your best-performing blog posts in a spreadsheet or various other documents so you can reference them later on as you develop your content.
Make sure that any kind of accounts tagged in your posts are correct. The last thing you want to do is send a message that connects to the wrong account.
Make sure any links in your blog posts are functioning. Broken web links are no good.
Double-check for spelling errors. Easy mistakes can leave a lasting and, unfortunately, negative impression.
Now you can get your work done even faster than you were before! Each one of these checklists can be edited to fit your schedule.Share: